DIAGNOSING PRODUCT PORTFOLIO

被引：133

作者：

DAY, GS ^{[1
]}

机构：

[1] UNIV TORONTO,TORONTO,ONTARIO,CANADA

来源：

关键词：

D O I：

10.2307/1250631

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：29 / 38

页数：10

共 23 条

[1] BLOOM PN, 1975, HARVARD BUS REV, V53, P63
[2] BOWMAN EH, 1974, SLOAN MANAGEMENT WIN, P35
[3] BUZZELL RD, 1975, HARVARD BUS REV, V53, P97
[4] MARKET SHARE STRATEGY AND PRODUCT LIFE CYCLE
CATRY, B
CHEVALIE.M
[J]. JOURNAL OF MARKETING, 1974, 38 (04) : 29 - 34
[5] DAY GS, 1976, IDENTIFYING COMPETIT
[6] FRUHAN WE, 1972, HARVARD BUS REV, V50, P100
[7] Henderson B. D., 1973, EXPERIENCE CURVE REV
[8] Henderson B. D, 1970, PRODUCT PORTFOLIO
[9] Henderson BD., 1972, CASH TRAPS
[10] KERKENDALL RD, 1975, PERSPECTIVES