APPLICABILITY OF COMMUNICATION THEORY TO INDUSTRIAL MARKETS

被引：18

作者：

WEBSTER, FE ^{[1
]}

机构：

[1] DARTMOUTH COLL,AMOS TUCK SCH BUSINESS ADM,HANOVER,NH

来源：

关键词：

D O I：

10.2307/3150269

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：426 / 428

页数：3

共 13 条

[1]

BAUER RA, 1967, MAR SEM COMM CONT SO

[2]

Coleman JS., 1966, MED INNOVATION DIFFU

[3]

EVANS FB, 1963, EMERGING CONCEPTS MA, P476

[4]

LEVITT T, 1965, INDUSTRIAL PURCHASIN

[5] SIZE OF FIRM, MARKET-STRUCTURE, AND INNOVATION [J].

MANSFIELD, E .

[6] INTRAFIRM RATES OF DIFFUSION OF AN INNOVATION [J].

MANSFIELD, E .

[7] TECHNICAL CHANGE AND THE RATE OF IMITATION [J].

MANSFIELD, E .

[8] THE SPEED OF RESPONSE OF FIRMS TO NEW TECHNIQUES [J].

MANSFIELD, E .

[9]

ROBINSON PJ, 1967, INDUSTRIAL BUYING CR

[10]

ROGERS EM, 1966, JUL C APPL SCI MARK