A MULTIATTRIBUTE MODEL FOR EVALUATING INDUSTRIAL CUSTOMERS POTENTIAL

被引:4
作者
MARTIN, WS [1 ]
BARCUS, A [1 ]
机构
[1] DELTA PETR CORP, FT WORTH, TX 76102 USA
关键词
D O I
10.1287/inte.10.3.40
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
引用
收藏
页码:40 / 44
页数:5
相关论文
共 4 条
[1]  
BASS FM, 1973, J MARKETING RES, V10
[2]  
Fishbein M., 1967, READINGS ATTITUDE TH, P477
[3]  
Siegel S., 1956, NONPARAMETRIC STAT B
[4]   ISSUES IN MARKETINGS USE OF MULTI-ATTRIBUTE ATTITUDE MODELS [J].
WILKIE, WL ;
PESSEMIER, EA .
JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) :428-441