THE MISUSE OF MARKETING - AN AMERICAN TRAGEDY

[1] Archer L B, 1974, DESIGN AWARENESS PLA

[2] BENNETT RG, 1979, BUSINESS HORIZON JUN, P76

[3] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J]. JOURNAL OF MARKETING, 1979, 43 (03) : 93 - 103

[4] HAYES RH, 1980, HARVARD BUSINESS JUL, P67

[5] MEYERS S, 1969, NATIONAL SCI F NSF, P69

[6] MOTTUR E, 1979, NATIONAL STRATEGY TE

[7] 1980, WALL STREET J 0825, P32

[8] 1980, BUSINESS WEEK 0922, P79

[1] Archer L B, 1974, DESIGN AWARENESS PLA

[2] BENNETT RG, 1979, BUSINESS HORIZON JUN, P76

[3] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J]. JOURNAL OF MARKETING, 1979, 43 (03) : 93 - 103

[4] HAYES RH, 1980, HARVARD BUSINESS JUL, P67

[5] MEYERS S, 1969, NATIONAL SCI F NSF, P69

[6] MOTTUR E, 1979, NATIONAL STRATEGY TE

[7] 1980, WALL STREET J 0825, P32

[8] 1980, BUSINESS WEEK 0922, P79