SOURCE CREDIBILITY DURING THE GULF-WAR - A Q-STUDY OF RURAL AND URBAN SAUDI-ARABIAN CITIZENS

This study of how Saudi Arabians sought and placed credibility in information sources about the Gulf War found that those studied fell into two groups: (1) global oriented individuals, primarily urbanites, who were international radio-oriented, and (2) traditional or village oriented individuals, primarily rural, who placed more trust in domestic media. All relied more heavily on broadcast media than on print media. Sources of information were Q-sorted by male Saudi nationals in western Saudi Arabia.