NBD MODEL OF REPEAT-PURCHASE LOYALTY - EMPIRICAL INVESTIGATION

被引:29
作者
GRAHN, GL [1 ]
机构
[1] OWENS ILLINOIS INC,TOLEDO,OH
关键词
D O I
10.2307/3150000
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
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页码:72 / 78
页数:7
相关论文
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