ENTROPY MODEL OF BRAND PURCHASE BEHAVIOR

[1] [Anonymous], 1949, VARIATIONAL PRINCIPL

[2] Herniter J., 1971, MANAGE SCI, V18, P102

[3] HERNITER JD, 1972, ENTROPY MODEL BRAND

[4] HERNITER JD, 1964, PROGR OPERATIONS RES, V2

[5] INFORMATION THEORY AND STATISTICAL MECHANICS [J]. PHYSICAL REVIEW, 1957, 106 (04): : 620 - 630

[6] Khinchin A, 1957, MATHEMATICAL FOUNDAT

[7] Massy W.F., 1970, STOCHASTIC MODELS BU

[8] Shannon C., 1949, MATHEMATICAL THEORY

[9] USE OF CONCEPT OF ENTROPY IN SYSTEM MODELLING [J]. OPERATIONAL RESEARCH QUARTERLY, 1970, 21 (02) : 247 - &

[1] [Anonymous], 1949, VARIATIONAL PRINCIPL

[2] Herniter J., 1971, MANAGE SCI, V18, P102

[3] HERNITER JD, 1972, ENTROPY MODEL BRAND

[4] HERNITER JD, 1964, PROGR OPERATIONS RES, V2

[5] INFORMATION THEORY AND STATISTICAL MECHANICS [J]. PHYSICAL REVIEW, 1957, 106 (04): : 620 - 630

[6] Khinchin A, 1957, MATHEMATICAL FOUNDAT

[7] Massy W.F., 1970, STOCHASTIC MODELS BU

[8] Shannon C., 1949, MATHEMATICAL THEORY

[9] USE OF CONCEPT OF ENTROPY IN SYSTEM MODELLING [J]. OPERATIONAL RESEARCH QUARTERLY, 1970, 21 (02) : 247 - &