ALCOHOLIC BEVERAGE ADVERTISING AND CONSUMPTION IN THE UNITED-STATES, 1964-1984

被引：25

作者：

FRANKE, G ^{[1
]}

WILCOX, G ^{[1
]}

机构：

[1] UNIV TEXAS,DEPT ADVERTISING,AUSTIN,TX 78712

来源：

关键词：

D O I：

10.1080/00913367.1987.10673082

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：22 / 30

页数：9

共 29 条

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[2]

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[3]

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[4]

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[5]

COEN RJ, 1985, ADVERTISING AGE THUR, V56, P13

[6] THE DEMAND FOR ALCOHOLIC DRINK IN THE UNITED-KINGDOM, 1963-78 [J].

DUFFY, M .

[7]

DUFFY M, 1982, J ADVERTISING, V1, P105

[8] ADVERTISING AND LIQUOR [J].

FERGUSON, JM .

[9]

FRANCESE P, 1985, ADVERTISING AGE, V56, P42

[10]

HUME S, 1985, ADVERTISING AGE, V56, P18