CROWDING, CONTAGION, AND LAUGHTER

The phenomenon of contagion is analysed in terms of the intensification explanation of the effect of crowding (high density) on humans. According to the analysis, high density should be expected to increase contagion of a model's behavior. Groups of three subjects and a confederate listen to humorous tapes under low or high density conditions. In half of the groups the confederate smiles and laughs a good deal during the tapes; in the other half, she does not laugh and smiles only a few times. The subjects are filmed and their reactions to the tapes are rated. As predicted, high density combined with a laughing model results in more laughter by the subjects, while the other three conditions do not differ appreciably. The lack of effect of high density when the model does not laugh is seen as supporting the intensification explanation of crowding as opposed to an arousal explanation. © 1979.