AC 243,654, 1-(m)-methoxybenzyl)-3- nitroguanidine, represents a new family of plant growth regulators with cytokinin-like activity. This compound was tested at 1 and 4 kg/ha on greenhouse-grown potatoes (Solanum tuberosum L.), cultivar Superior. The treatments were applied two weeks after emergence. Morphological and yield effects of AC 243,654 were determined at 4, 7, 11, 14, 21, 42 and 70 days after treatment (DAT). Shortly after treatment, AC 243,654 stimulated plant height, branch number and stolon number. Plant weights were initially stimulated. At the final harvest, 70 DAT, the dry weight of treated plants was greater than that of the check plants; this is attributed to the anti-senescence effect of this compound on vine tissue. AC 243,654 induced tuber initiation at 14 DAT, whereas checks did not have tubers until one week later. Between 14 and 70 DAT, treated plants produced greater yield than check plants; the yield increases were primarily due to larger tubers. The yield of smaller tubers was decreased by the treatments. Although the number of larger tubers increased, total tuber number was decreased by AC 243,654. Observations on tuber number over time suggested that the check plants initiated more tubers than treated plants but most of these aborted. In treated plants, less tubers were initiated.