HYPOTHESIS-TESTING WITH SCANNER DATA - THE ADVANTAGE OF BAYESIAN METHODS

[1] NEW LOOK AT STATISTICAL-MODEL IDENTIFICATION [J]. IEEE TRANSACTIONS ON AUTOMATIC CONTROL, 1974, AC19 (06) : 716 - 723

[2] A UNIFIED APPROACH TO IDENTIFYING, ESTIMATING AND TESTING DEMAND STRUCTURES WITH AGGREGATE SCANNER DATA [J]. MARKETING SCIENCE, 1989, 8 (03) : 265 - 280

[3] ALLENBY GM, 1989, DO BRANDS COMPETE

[4] Berger J.O., 1985, STAT DECISION THEORY, P74

[5] BERGER JO, 1987, J AM STAT ASSOC, V82, P112, DOI 10.2307/2289131

[6] PRICE-INDUCED PATTERNS OF COMPETITION [J]. MARKETING SCIENCE, 1989, 8 (04) : 291 - 309

[7] MODELING ASYMMETRIC COMPETITION [J]. MARKETING SCIENCE, 1988, 7 (04) : 393 - 412

[8] COMPETITIVE MAPS - THE STRUCTURE UNDERLYING ASYMMETRIC CROSS ELASTICITIES [J]. MANAGEMENT SCIENCE, 1988, 34 (06) : 707 - 723

[9] Cox D.R., 1974, THEORETICAL STAT

[10] WEIGHTED LIKELIHOOD RATIO, LINEAR HYPOTHESES ON NORMAL LOCATION PARAMETERS [J]. ANNALS OF MATHEMATICAL STATISTICS, 1971, 42 (01): : 204 - &

[1] NEW LOOK AT STATISTICAL-MODEL IDENTIFICATION [J]. IEEE TRANSACTIONS ON AUTOMATIC CONTROL, 1974, AC19 (06) : 716 - 723

[2] A UNIFIED APPROACH TO IDENTIFYING, ESTIMATING AND TESTING DEMAND STRUCTURES WITH AGGREGATE SCANNER DATA [J]. MARKETING SCIENCE, 1989, 8 (03) : 265 - 280

[3] ALLENBY GM, 1989, DO BRANDS COMPETE

[4] Berger J.O., 1985, STAT DECISION THEORY, P74

[5] BERGER JO, 1987, J AM STAT ASSOC, V82, P112, DOI 10.2307/2289131

[6] PRICE-INDUCED PATTERNS OF COMPETITION [J]. MARKETING SCIENCE, 1989, 8 (04) : 291 - 309

[7] MODELING ASYMMETRIC COMPETITION [J]. MARKETING SCIENCE, 1988, 7 (04) : 393 - 412

[8] COMPETITIVE MAPS - THE STRUCTURE UNDERLYING ASYMMETRIC CROSS ELASTICITIES [J]. MANAGEMENT SCIENCE, 1988, 34 (06) : 707 - 723

[9] Cox D.R., 1974, THEORETICAL STAT

[10] WEIGHTED LIKELIHOOD RATIO, LINEAR HYPOTHESES ON NORMAL LOCATION PARAMETERS [J]. ANNALS OF MATHEMATICAL STATISTICS, 1971, 42 (01): : 204 - &