RECALL AND CONSUMER CONSIDERATION SETS - INFLUENCING CHOICE WITHOUT ALTERING BRAND EVALUATIONS

被引：511

作者：

NEDUNGADI, P

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1990年 / 17卷 / 03期

关键词：

D O I：

10.1086/208556

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：263 / 276

页数：14

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