THE RESPONSE EFFECT OF QUESTION IN COMPUTER-ADMINISTERED QUESTIONING IN THE SOCIAL-SCIENCES

被引：3

作者：

BARNES, JH ^{[1
]}

BANAHAN, BF ^{[1
]}

FISH, KE ^{[1
]}

机构：

[1] UNIV MISSISSIPPI,SCH PHARM,PHARMACEUT SCI RECH INST,UNIVERSITY,MS 38677

来源：

SOCIAL SCIENCE COMPUTER REVIEW | 1995年 / 13卷 / 01期

关键词：

COMPUTER-ADMINISTERED QUESTIONNAIRES; QUESTION-ORDER BIAS; RESPONSE FATIGUE;

D O I：

10.1177/089443939501300104

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

The authors examine question-order bias in computer-administered questioning (CAQ) by examining the responses of two survey groups. Each group rated two types of products with respect to various product attributes in a computer interactive mode. The two product sections of the survey appeared in different order for each survey group. The results suggest that question order has no effect in CAQ. In addition, the authors found that CAQ is not readily susceptible to fatigue.

引用

页码：47 / 53

页数：7

共 21 条

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