DILEMMA OF INTEGRATED ADVERTISING

被引：26

作者：

BARBAN, AM ^{[1
]}

机构：

[1] UNIV ILLINOIS,URBANA,IL

来源：

关键词：

D O I：

10.1086/295220

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：477 / 496

页数：20

共 16 条

[1] NEGRO AND WHITE RESPONSE TO ADVERTISING STIMULI
BARBAN, AM
CUNDIFF, EW
[J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (04) : 53 - 56
[2] A FACTOR ANALYTIC STUDY OF NEGRO AND WHITE RESPONSES TO ADVERTISING STIMULI
BARBAN, AM
GRUNBAUM, WF
[J]. JOURNAL OF APPLIED PSYCHOLOGY, 1965, 49 (04) : 274 - 279
[3] THE MARKETING DILEMMA OF NEGROES
BAUER, RA
CUNNINGHAM, SM
WORTZEL, LH
[J]. JOURNAL OF MARKETING, 1965, 29 (03) : 1 - 6
[4] THE NEGRO TURNS TO ADVERTISING
BOYENTON, WH
[J]. JOURNALISM QUARTERLY, 1965, 42 (02): : 227 - 235
[5] BULLOCK HA, 1961, HARVARD BUS REV, V39, P110
[6] VARIATIONS IN NEGRO-WHITE TELEVISION PREFERENCES
CAREY, JW
[J]. JOURNAL OF BROADCASTING, 1966, 10 (03): : 199 - 212
[7] COLLIER JL, 1965, PAGEANT, V20, P134
[8] HARMAN H, 1960, MODERN FACTOR ANAL, P154
[9] JOHNSTON J, 1963, ECONOMETRIC METHODS, P221
[10] COMPUTER-PROGRAM FOR VARIMAX ROTATION IN FACTOR-ANALYSIS
KAISER, HF
[J]. EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1959, 19 (03) : 413 - 420