NATURE OF INDUSTRIAL BUYING DECISIONS

被引:21
作者
HILL, RW
机构
[1] UNIV BRADFORD,MANAGEMENT CTR,BRADFORD,ENGLAND
[2] MASSEY FERGUSON LTD,COVENTRY,ENGLAND
关键词
D O I
10.1016/0019-8501(72)90061-2
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:45 / 55
页数:11
相关论文
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