PRODUCT SELECTION AND SPACE ALLOCATION IN SUPERMARKETS

被引：93

作者：

HANSEN, P ^{[1
]}

HEINSBROEK, H ^{[1
]}

机构：

[1] INST ECON SCI GESTION,LILLE,FRANCE

来源：

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH | 1979年 / 3卷 / 06期

关键词：

D O I：

10.1016/0377-2217(79)90030-4

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

A model and an algorithm are proposed for the simultaneous optimal selection among a given set of products of the assortment of products to be sold in a supermarket and the allocation of shelf space to these products. The model takes into account the space elasticity of the sales as well as the constraints that any chosen product must receive a minimum shelf space and that the shelf space allocated to each product must be equal to an integer number of facings. Computational results are presented, including a comparison with the results given by several rules for space allocation currently used. Some marketing implications are discussed. © 1979.

引用

页码：474 / 484

页数：11

共 23 条

[1] MATHEMATICAL-MODEL FOR SIMULTANEOUSLY DETERMINING OPTIMAL BRAND-COLLECTION AND DISPLAY-AREA ALLOCATION [J].