CONSUMER DISSATISFACTION - EFFECT OF DISCONFIRMED EXPECTANCY ON PERCEIVED PRODUCT PERFORMANCE

被引：530

作者：

ANDERSON, RE ^{[1
]}

机构：

[1] OLD DOMINION UNIV,NORFOLK,VA 23508

来源：

JOURNAL OF MARKETING RESEARCH | 1973年 / 10卷 / 01期

关键词：

D O I：

10.2307/3149407

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：38 / 44

页数：7

共 24 条

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