PRODUCT ASSORTMENT IN A TRIOPOLY

被引：45

作者：

SHUGAN, SM ^{[1
]}

机构：

[1] UNIV CHICAGO,GRAD SCH BUSINESS,CHICAGO,IL 60637

来源：

关键词：

D O I：

10.1287/mnsc.35.3.304

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：304 / 320

页数：17

共 44 条

[1] [Anonymous], 1983, MARKET SCI
[2] Chiang A. C., 1974, FUNDAMENTAL METHODS
[3] Eilon S., 1962, ELEMENTS PRODUCTION
[4] ANALYTICAL MODELS OF COMPETITION WITH IMPLICATIONS FOR MARKETING - ISSUES, FINDINGS, AND OUTLOOK
ELIASHBERG, J
CHATTERJEE, R
[J]. JOURNAL OF MARKETING RESEARCH, 1985, 22 (03) : 237 - 261
[5] ELIASHBERG J, 1986, MARKETING SCI, V5
[6] AN APPROACH TO THE OPTIMAL POSITIONING OF A NEW PRODUCT
GAVISH, B
HORSKY, D
SRIKANTH, K
[J]. MANAGEMENT SCIENCE, 1983, 29 (11) : 1277 - 1297
[7] Givon M., 1984, MARKET SCI, V3, P1, DOI [DOI 10.1287/MKSC.3.1.1, 10.1287/mksc.3.1.1]
[8] GOLDBECK N, 1976, SUPERMARKET HDB
[9] Green P.E., 1985, MARKET SCI, V4, P1
[10] HANSON W, 1986, PRODUCT POPULARITY D