AUCTIONS VERSUS POSTED-PRICE SELLING

被引:12
作者
WANG, RQ
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F [经济];
学科分类号
02 ;
摘要
Two popular selling methods - posted-price selling and auctions - are compared here in an independent private-values model. Without auctioning costs, auctioning is always optimal. When auctioning is costly, auctions are still preferable if the marginal-revenue curve is sufficiently steep. The global steepness of the marginal-revenue curve is found to coincide with the dispersion around the mean for a number of standard distributions. Finally, the prices of the monopoly seller and of the social optimum are compared.
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页码:838 / 851
页数:14
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