SOCIAL MARKETING - APPROACH TO PLANNED SOCIAL CHANGE

[1] *AM CANC SOC INC, 1965, PUBLIC INFORMATION G, P19

[2] Belshaw Cyril., 1965, TRADITIONAL EXCHANGE

[3] BENNIS WG, 1969, PLANNING CHANGE

[4] IMHOFF C, 1969, TRAFFIC SAFETY MAGAZ, V69, P20

[5] Kotler P., 1972, MARK MANAG

[6] Lazarsfeld P. F., 1949, MASS COMMUNICATIONS, P459

[7] MARTIN NA, 1968, MARK COMMUN, V297, P54

[8] MCCARTHY EJ, 1968, BASIC MARKETING MANA, P31

[9] McGinniss J., 1969, SELLING PRESIDENT 19

[10] NIEHOFF AH, 1966, CASEBOOK SOCIAL CHAN

[1] *AM CANC SOC INC, 1965, PUBLIC INFORMATION G, P19

[2] Belshaw Cyril., 1965, TRADITIONAL EXCHANGE

[3] BENNIS WG, 1969, PLANNING CHANGE

[4] IMHOFF C, 1969, TRAFFIC SAFETY MAGAZ, V69, P20

[5] Kotler P., 1972, MARK MANAG

[6] Lazarsfeld P. F., 1949, MASS COMMUNICATIONS, P459

[7] MARTIN NA, 1968, MARK COMMUN, V297, P54

[8] MCCARTHY EJ, 1968, BASIC MARKETING MANA, P31

[9] McGinniss J., 1969, SELLING PRESIDENT 19

[10] NIEHOFF AH, 1966, CASEBOOK SOCIAL CHAN