ESTIMATING ADVANTAGES TO LARGE-SCALE ADVERTISING

被引：23

作者：

BROWN, RS

机构：

来源：

关键词：

D O I：

10.2307/1924168

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：428 / 437

页数：10

共 10 条

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[2]

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[3]

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[4]

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[5]

KMENTA J, 1971, ELEMENTS ECONOMETRIC

[6] PRICE ELASTICITY OF DEMAND FOR CIGARETTES IN UNITED STATES [J].

LYON, HL ;

SIMON, JL .

[7] ECONOMIES OF SCALE IN ADVERTISING BEER AND CIGARETTES [J].

PELES, Y .

[8]

PELES Y, 1971, J POLITICAL EC, V70, P1032

[9]

Schmalensee R., 1972, EC ADVERTISING

[10] ECONOMETRIC MODEL OF TOBACCO INDUSTRY [J].

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RIVES, NW ;

NAYLOR, TH .