PRICE SETTING AND VOLUME PLANNING BY 2 EUROPEAN INDUSTRIAL COMPANIES - STUDY AND COMPARISON OF DECISION-PROCESSES

被引：24

作者：

FARLEY, JU ^{[1
]}

HULBERT, JM ^{[1
]}

WEINSTEIN, D ^{[1
]}

机构：

[1] INSEAD,FOUNTAINEBLEAU,FRANCE

来源：

JOURNAL OF MARKETING | 1980年 / 44卷 / 01期

关键词：

D O I：

10.2307/1250033

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：46 / 54

页数：9

共 38 条

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