Adoption of Design Science by Industry - Why so Slow?

Why, asks Myrup Andreasen, has industry been so slow to take up the efforts of design science and establish systematic methodologies as part of its everyday design activity? The answer is multifaceted but, so this paper argues, has much to do with three things. The writings on the subject lack coherence and present, to the outsider, an apparent lack of consensus. Confusion is created by the lack of an agreed vocabulary and of a taxonomy to impose order on research and other scholarly output. A suitably detailed overall systematic design methodology is not readily available. Much of this stems from the fact that design science is a relatively new discipline, even if design itself is humanity's oldest intellectual pursuit-the species survived and left a testament to its existence, by design. Solutions are suggested and in the endeavour to persuade industry of the benefits of properly designed and executed design procedures a central role is proposed for this journal.