The adsorption of ammonia and water molecules on MgO(100) and NaCl(100) substrates, which generate strong electric surface fields, is studied for the first steps of aggregation (M)N., N = 2, ..., 5 and for the monolayer. Potential calculations show that water molecules form planar aggregates on both substrates and, at higher coverage, commensurate (2 x 2) monolayers on MgO or (4 x 2) bilayers on NaCl. In contrast, the competition between the electrostatic interactions due to the substrate and the lateral molecular interactions leads to a specific behavior of ammonia admolecules: on MgO they do not aggregate and can only arrange in incomplete monolayers, while on NaCl they form 3D aggregates with a tendency to 3D crystallization at higher coverage.