PERSONAL MORAL PHILOSOPHIES AND MORAL CHOICE

The moral choices and post-transgression reactions of individuals who adopted varying personal moral philosophies were examined in an experimental setting that permitted the manipulation of the salience of moral norms and the nature of the consequences of one's actions. As predicted, the two situational variables had a strong impact on moral action; only 50.0% of the subjects chose to violate a moral norm when that norm was salient and they would personally benefit by their actions; this percentage increased to 76.2% in the other conditions. Personal ethical philosophies also influenced moral choices and post-transgression reactions, for more of the idealistic subjects chose to act immorally relative to the low idealists (91.66% vs 70.83%), and subjects who were low in both idealism and relativism were less likely to transgress a moral norm if they personally would benefit. The results lend support to the proposed interpersonal model of morality, particularly as applied to post-transgression reactions. © 1990.