HOW MODERN IS MODERN MARKETING - MARKETING EVOLUTION AND THE MYTH OF THE PRODUCTION ERA

被引：125

作者：

FULLERTON, RA

机构：

来源：

关键词：

D O I：

10.2307/1251689

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：108 / 125

页数：18

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