PSYCHOPHYSICS OF PRICES

被引:72
作者
KAMEN, JM [1 ]
TOMAN, RJ [1 ]
机构
[1] INDIANA UNIV,GARY,IN
关键词
D O I
10.2307/3149503
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:27 / 35
页数:9
相关论文
共 5 条
  • [1] ENGEL JF, 1968, CONSUMER BEHAVIOR
  • [2] GABOR A, 1964, J ADVERTISING RES, V4, P40
  • [3] MYERS JH, 1967, CONSUMER BEHAVIOR MA
  • [4] DIRECT OBSERVATION OF PURCHASING BEHAVIOR
    WELLS, WD
    LOSCIUTO, LA
    [J]. JOURNAL OF MARKETING RESEARCH, 1966, 3 (03) : 227 - 233
  • [5] YARRINGTON BJ, 1965, STUDY COMPETITION RE