PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET

被引：91

作者：

EVANS, FB

机构：

来源：

关键词：

D O I：

10.1086/294291

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：340 / 369

页数：30

共 28 条

[1] BAKER HG, 1957, MARKETINGS ROLE SCI, P130
[2] BLAKE RR, 1959, ANN REV PSYCHOL, P207
[3] CHURCHILL HE, 1958, ROAD TRACK JUL, P2
[4] Edwards A. L, 1957, EDWARDS PERSONAL PRE
[5] MOTIVATION RESEARCH AND ADVERTISING READERSHIP
EVANS, FB
[J]. JOURNAL OF BUSINESS, 1957, 30 (02) : 141 - 146
[6] The use of multiple measurements in taxonomic problems
Fisher, RA
[J]. ANNALS OF EUGENICS, 1936, 7 : 179 - 188
[7] THE DISCRIMINANT FUNCTION AND ITS USE IN PSYCHOLOGY
Garrett, Henry E.
[J]. PSYCHOMETRIKA, 1943, 8 (02) : 65 - 79
[8] GOODMAN L, 1954, J AM STATISTICAL ASS, V49, P735
[9] HAYAKAWA SI, 1958, ADVERTISING AGE 0512, P111
[10] HODGES JL, 1955, DISCRIMINATORY ANAL, pCH8