TECHNICAL WORDING IN ADVERTISING - IMPLICATIONS FOR MARKET-SEGMENTATION

被引：68

作者：

ANDERSON, RE ^{[1
]}

JOLSON, MA ^{[1
]}

机构：

[1] UNIV MARYLAND,COLL BUSINESS & MANAGEMENT,COLLEGE PK,MD 20742

来源：

关键词：

D O I：

10.2307/1250035

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：57 / 66

页数：10

共 15 条

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[2]

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[3]

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BETTMAN, JR ;

KAKKAR, P .

[5]

COX DF, 1961, HARVARD BUSINESS REV, V39, P165

[6]

Heider Fritz, 1958, PSYCHOL INTERPERSONA, P89

[7]

KELLEY HH, 1967, NEBRASKA S MOTIVATIO, P194

[8]

LAUTMAN MR, 1978, P ASS CONSUMER RES, P52

[9]

LUSKIN J, 1976, 1976 DISC APPL DEAL

[10] IS ADVERTISING BELIEVABILITY REALLY IMPORTANT [J].

MALONEY, JC .