CHILDRENS PURCHASE INFLUENCE ATTEMPTS AND PARENTAL YIELDING

被引：121

作者：

WARD, S

WACKMAN, DB

机构：

[1] HARVARD UNIV,MKT SCI INST,CAMBRIDGE,MA 02138

[2] UNIV MINNESOTA,SCH JOURNALISM & MASS COMMUN,MINNEAPOLIS,MN 55455

来源：

关键词：

D O I：

10.2307/3149545

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：316 / 319

页数：4

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WARD, LS ;

TIPTON, LP .

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[3]

GRANBOIS DH, UNPUBLISHED PAPER

[4]

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[5]

MCLEOD J, 1969, M ASSOCIATION EDUCAT

[6] FAMILY AND MEDIA INFLUENCES ON ADOLESCENT CONSUMER LEARNING [J].

WARD, S ;

WACKMAN, D .

[7]

YANKELOVICH D, UNPUBLISHED PAPER

[8]

1967, DYNAMICS HOUSEHOLD B