Hydroxydanaidal, the corematal courtship pheromone of male Utetheisa ornatrix, shows pronounced quantitative variation in natural populations of the moth. Males that, as larvae, fed on seed-bearing rather than immature food plants (Crotalaria spectabilis or C. mucronata) produce higher levels of hydroxydanaidal. Such males also have higher systemic loads of pyrrolizidine alkaloid, the known metabolic precursor of hydroxydanaidal, which Utetheisa sequester from their larval diet and which is concentrated in the seeds of Crotalaria. Males raised on seed-bearing plants also achieve higher adult weight. In the context of sexual selection, therefore, female Utetheisa could, through assessment of male hydroxydanaidal levels, gauge both the alkaloid content and body weight of their suitors. © 1990 Plenum Publishing Corporation.