DISCUSSES THE 50-YR HISTORY OF THE JOURNAL. A READING OF 10 COMPLETE VOLUMES ON A 5-YR CYCLE STARTING IN 1917 SUGGESTS THAT THE CLASSIC PROBLEMS OF APPLIED PSYCHOLOGY WERE APPROXIMATELY DISCLOSED BY ABOUT 1922, EXCEPT FOR THE AREA OF BIOMECHANICS. MANY OF TODAY'S FASHIONABLE CONCEPTS, SUCH AS MODERATOR VARIABLES, CROSS-VALIDATION, QUESTION FORMAT, ARE EASILY DISCERNIBLE IN EARLY VOLUMES. THE DISAPPEARANCE OF SEVERAL EARLY TESTS AS THE TECHNOLOGY IMPROVED IS NOTICEABLE. JUDGING BY BIBLIOGRAPHIC CITATION PATTERNS, APPLIED PSYCHOLOGISTS SHARE PSYCHOLOGISTS' GENERALLY CAVALIER ATTITUDE TOWARD HISTORY. THIS EXCURSION MAY COMMEND ITSELF TO OTHER AMATEUR HISTORIANS AS AN INTERESTING AND POSSIBLY WORTHWHILE DIDACTIC EXERCISE. (PsycINFO Database Record (c) 2006 APA, all rights reserved). © 1968 American Psychological Association.