ORDER BIAS, IDEAL RATING, AND SEMANTIC DIFFERENTIAL

被引：20

作者：

LANDON, EL ^{[1
]}

机构：

[1] UNIV COLORADO,GRAD SCH BUSINESS ADM,BOULDER,CO

来源：

关键词：

D O I：

10.2307/3149580

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：375 / 378

页数：4

共 17 条

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[2]

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[3]

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[4]

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[6]

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[7]

McGuire W.J., 1969, HDB SOCIAL PSYCHOL, V3

[8]

MCGUIRE WJ, 1968, ARTIFACT SOCIAL RESE

[9] FITTING THE SEMANTIC DIFFERENTIAL TO THE MARKETING PROBLEM [J].

MINDAK, WA .

[10]

MORRISON DF, 1967, MULTIVARIATE STATIST