Changes in the marketplace, along with highly negative presentations of psychotherapy in the media regarding some controversial clinical practices, are combining to pose threats to the practice of psychotherapy and the psychological profession. Five marketplace changes that the author believes pose the greatest threats to psychology are identified and possible remedies presented. This is followed by a discussion of the controversies surrounding so-called false memories, the subsequent negative depiction of psychotherapy in the media, and what the profession might do to prevent the erosion of public confidence in psychological practice.