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MARKETING MANAGEMENT IN AN ERA OF SHORTAGES
被引:8
作者
:
CRAVENS, DW
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV TENNESSEE,DEPT BUSINESS ADM,KNOXVILLE,TN 37916
UNIV TENNESSEE,DEPT BUSINESS ADM,KNOXVILLE,TN 37916
CRAVENS, DW
[
1
]
机构
:
[1]
UNIV TENNESSEE,DEPT BUSINESS ADM,KNOXVILLE,TN 37916
来源
:
BUSINESS HORIZONS
|
1974年
/ 17卷
/ 01期
关键词
:
D O I
:
10.1016/0007-6813(74)90026-3
中图分类号
:
F [经济];
学科分类号
:
02 ;
摘要
:
引用
收藏
页码:79 / 85
页数:7
相关论文
共 2 条
[1]
MAJOR TASKS OF MARKETING MANAGEMENT
[J].
KOTLER, P
论文数:
0
引用数:
0
h-index:
0
机构:
NORTHWESTERN UNIV,GRAD SCH MANAGEMENT,EVANSTON,IL 60201
NORTHWESTERN UNIV,GRAD SCH MANAGEMENT,EVANSTON,IL 60201
KOTLER, P
.
JOURNAL OF MARKETING,
1973,
37
(04)
:42
-49
[2]
STEINER GA, 1971, BUSINESS HORIZONS, V14, P10
←
1
→
共 2 条
[1]
MAJOR TASKS OF MARKETING MANAGEMENT
[J].
KOTLER, P
论文数:
0
引用数:
0
h-index:
0
机构:
NORTHWESTERN UNIV,GRAD SCH MANAGEMENT,EVANSTON,IL 60201
NORTHWESTERN UNIV,GRAD SCH MANAGEMENT,EVANSTON,IL 60201
KOTLER, P
.
JOURNAL OF MARKETING,
1973,
37
(04)
:42
-49
[2]
STEINER GA, 1971, BUSINESS HORIZONS, V14, P10
←
1
→