EFFECTS OF ATTITUDES TOWARD FEMINISM AND PERCEIVED FEMINISM ON PHYSICAL ATTRACTIVENESS RATINGS

The effects of perceived feminism of females and attitudes toward feminism of males on physical attractiveness ratings of female stimulus persons (SPs) were investigated, using two alternative hypotheses: first, SPs who are perceived as feminists would be rated as less attractive than SPs not perceived as feminists; second, profeminist males would rate profeminist women as more attractive than nonfeminist women, and vice versa for nonfeminist males. Seventy-six male college students responded to the Smith-Ferree-Miller questionnaire on attitudes toward feminism and then rated on an 8-point scale of attractiveness 6 photographs of female SPs which had been selected from a pretested sample of 18 photographs. Perceived feminism of the SPs in the photographs was manipulated by presenting the raters with four attitude statements, two of which related to feminism. Although there were no main effects for the two variables, significant interaction did occur, confirming the second (attitude similarity) hypothesis. A negative halo effect, as opposed to a belief in the unattractiveness of feminists, was offered as an explanation of the difference in results between this study and the Goldberg, Gottesdiener, and Abramson (1975) study. © 1979 Plenum Publishing Corporation.