AN INVESTIGATION OF THE CONTACT HYPOTHESIS OF THE OWN-RACE BIAS IN FACE RECOGNITION

Although previous studies have demonstrated that faces of one's own race are recognized more accurately than are faces of other races, the theoretical basis of this effect is not clearly understood at present. The experiment reported in this paper tested the contact hypothesis of the own-race bias in face recognition using a cross-cultural design. Four groups of subjects were tested for their recognition of distinctive and typical own-race and other-race faces: (1) black Africans who had a high degree of contact with white faces, (2) black Africans who had little or no contact with white faces, (3) white Africans who had a high degree of contact with black faces, and (4) white Britons who had little contact with black faces. The results showed that although on the whole subjects recognized own-race faces more accurately and more confidently than they recognized other-race faces, the own-race bias in face recognition was significantly smaller among the high-contact subjects than it was among the low-contact subjects. Also, although high-contact black and white subjects showed significant main effects of distinctiveness in their recognition of faces of both races, low-contact black and white subjects showed significant main effects of distinctiveness only in their recognition of own-race faces. It is argued that these results support the contact hypothesis of the own-race bias in face recognition and Valentine's multidimensional space (MDS) framework of face encoding.