CAN NEW PRODUCT BUYERS BE IDENTIFIED

被引:24
作者
PESSEMIER, EA
BURGER, PC
TIGERT, DJ
机构
[1] PURDUE UNIV,W LAFAYETTE,IN
[2] NORTHWESTERN UNIV,EVANSTON,IL
[3] UNIV CHICAGO,CHICAGO,IL
关键词
D O I
10.2307/3149872
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:349 / 354
页数:6
相关论文
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