THE EFFECTS OF BRAND LOYALTY ON COMPETITIVE PRICE PROMOTIONAL STRATEGIES

被引：208

作者：

RAJU, JS ^{[1
]}

SRINIVASAN, V ^{[1
]}

LAL, R ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

MANAGEMENT SCIENCE | 1990年 / 36卷 / 03期

关键词：

D O I：

10.1287/mnsc.36.3.276

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：276 / 304

页数：29

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