THE PRETEST IN SURVEY-RESEARCH - ISSUES AND PRELIMINARY FINDINGS

被引:237
作者
HUNT, SD [1 ]
SPARKMAN, RD [1 ]
WILCOX, JB [1 ]
机构
[1] ST MARYS UNIV,HALIFAX B3H 3C3,NS,CANADA
关键词
D O I
10.2307/3151627
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:269 / 273
页数:5
相关论文
共 10 条
[1]  
Boyd HW, 1977, MARKETING RES TEXT C
[2]  
BROWN LO, 1969, MARKETING RES ANAL
[3]  
CHURCHILL GA, 1979, MARKETING RES METHOD
[4]  
Ferber R., 1962, RES METHODS EC BUSIN
[5]  
Galtung J., 1969, THEORY METHODS SOCIA
[6]  
Hursch G.D, 1963, SURVEY RES
[7]  
Lehmann D. R., 1979, MARKET RES ANAL
[8]  
Payne S.L., 1951, ART ASKING QUESTIONS
[9]  
TULL DS, 1976, MARKETING RES MEANIN
[10]  
Zaltman G., 1975, MARKETING RES FUNDAM