SEEING IS BELIEVING - FACIAL APPEARANCE, CREDIBILITY, AND ATTITUDE-CHANGE

被引:49
作者
BROWNLOW, S
机构
[1] Catawba College, Salisbury, 28144, NC
关键词
D O I
10.1007/BF00990325
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
One-hundred twenty-eight subjects (64 female, 64 male) viewed either a babyfaced or maturefaced female speaker delivering a persuasive communication, and also received information designed to make the speaker seem either untrustworthy or inexpert. Subjects indicated how much they agreed with the speaker's position and completed other measures concerning her appearance and their perceptions of her speech. Babyfaced speakers induced more agreement with their position than did maturefaced speakers when trustworthiness was in question, presumably because babyfaced speakers still appeared honest due to their babyish facial features. Conversely, maturefaced speakers produced more attitude agreement as compared to babyfaced speakers when expertise was questioned, perhaps because knowledgeability was still communicated via their mature countenance. Attitude change was not related to perceived likability, age, attractiveness, or communication skills of the speakers, or subjects' interest in the topic.
引用
收藏
页码:101 / 115
页数:15
相关论文
共 26 条
[1]   AFFECTIVE AND SEMANTIC COMPONENTS IN POLITICAL PERSON PERCEPTION [J].
ABELSON, RP ;
KINDER, DR ;
PETERS, MD ;
FISKE, ST .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1982, 42 (04) :619-630
[2]   WERE THE PHYSIOGNOMISTS RIGHT - PERSONALITY-CORRELATES OF FACIAL BABYISHNESS [J].
BERRY, DS ;
BROWNLOW, S .
PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN, 1989, 15 (02) :266-279
[3]   SOME COMPONENTS AND CONSEQUENCES OF A BABYFACE [J].
BERRY, DS ;
MCARTHUR, LZ .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1985, 48 (02) :312-323
[4]   TAKING PEOPLE AT FACE VALUE - EVIDENCE FOR THE KERNEL OF TRUTH HYPOTHESIS [J].
BERRY, DS .
SOCIAL COGNITION, 1990, 8 (04) :343-361
[5]   PERCEIVING CHARACTER IN FACES - THE IMPACT OF AGE-RELATED CRANIOFACIAL CHANGES ON SOCIAL-PERCEPTION [J].
BERRY, DS ;
MCARTHUR, LZ .
PSYCHOLOGICAL BULLETIN, 1986, 100 (01) :3-18
[6]   FACIAL APPEARANCE, GENDER, AND CREDIBILITY IN TELEVISION COMMERCIALS [J].
BROWNLOW, S ;
ZEBROWITZ, LA .
JOURNAL OF NONVERBAL BEHAVIOR, 1990, 14 (01) :51-60
[8]   COMMUNICATOR PHYSICAL ATTRACTIVENESS AND PERSUASION [J].
CHAIKEN, S .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1979, 37 (08) :1387-1397
[9]  
CHAIKEN S, 1986, PHYSICAL APPEARANCE, V3, P280
[10]  
CUNNINGHAM MR, 1986, J PERS SOC PSYCHOL, V50, P27