MASS-MEDIA FAMILY-PLANNING PROMOTION IN 3 NIGERIAN CITIES

被引：49

作者：

PIOTROW, PT ^{[1
]}

RIMON, JG ^{[1
]}

WINNARD, K ^{[1
]}

KINCAID, DL ^{[1
]}

HUNTINGTON, D ^{[1
]}

CONVISSER, J ^{[1
]}

机构：

[1] JOHNS HOPKINS UNIV, CTR COMMUN PROGRAMS, POPULAT COMMUN SERV, BALTIMORE, MD 21218 USA

来源：

STUDIES IN FAMILY PLANNING | 1990年 / 21卷 / 05期

关键词：

D O I：

10.2307/1966506

中图分类号：

C921 [人口统计学];

学科分类号：

摘要：

Television promotion of family planning and clinic sites in 3 cities of Nigeria - Ilorin, Ibadan, and Enugu - played a significant role in 1985-88 in increasing the number of new acceptors at family planning clinics in each city. Family planning skits, prepared with advice and support from the local service providers, were included in existing popular entertainment shows. Following the media promotion, the number of new clinic clients per quarter in Ilorin increased almost 5-fold; in Enugu, the number of new clients per month more than doubled; and in Ibadan, the number of new clients increased 3-fold. Use of entertainment through this "enter-educate approach' is a promising technique that can be replicated in different settings to encourage new clients to seek family planning services. -from Authors

引用

页码：265 / 274

页数：10

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