MEASURING PRODUCT ADVANTAGE USING COMPETITIVE BENCHMARKING AND CUSTOMER PERCEPTIONS

被引：8

作者：

BOWMAN, C

FAULKNER, D

机构：

来源：

LONG RANGE PLANNING | 1994年 / 27卷 / 01期

关键词：

D O I：

10.1016/0024-6301(94)90012-4

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

There are loose linkages between intended competitive strategy and outcomes. This paper explores these linkages by developing two simple matrices: the 'Customer Matrix' and the 'Producer Matrix'. The customer decides the firm's position on the Customer Matrix and the competition determine the firm's position on the Producer Matrix, Management must respond to these pressures. Examples from the car industry are used to illustrate the issues involved.

引用

页码：119 / 132

页数：14