COMPLAINERS AND NON-COMPLAINERS REVISITED - ANOTHER LOOK AT THE DATA

被引：9

作者：

GRONHAUG, K ^{[1
]}

ZALTMAN, G ^{[1
]}

机构：

[1] UNIV PITTSBURGH,PITTSBURGH,PA 15260

来源：

关键词：

D O I：

10.1016/0167-4870(81)90034-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：121 / 134

页数：14

共 27 条

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[2]

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[3]

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[6]

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[7]

GOLDMAN A, 1977, J MARKETING, V41, P65

[8]

HAINES G, 1979, ADV CONSUMER RES, V6, P450

[9]

HOWARD JA, 1977, CONSUMER BEHAVIOR AP

[10]

HUNT HK, 1977, NEW ROLE MARKETING P, P241