PRICE RESPONSE IN ENROLLMENT DECISIONS - AN ANALYSIS OF THE HIGH-SCHOOL AND BEYOND SOPHOMORE COHORT

Most research on student price response was conducted on students who entered college before the Pell Grant program was implemented in fall 1973. This study uses the High School and Beyond Sophomore cohort, the High School Class of 1982, to analyze the effects of the amount of tuition charged and aid offered on student enrollment decisions. The findings include (1) all forms of financial aid-grants, work, and loans-were effective in promoting enrollment; (2) one hundred dollars of aid (any type) had a stronger influence on enrollment than a one-hundred-dollar reduction in tuition; (3) low-income students were more responsive to increases in grant aid than to increases in loans or work study; and (4) high-income students were not responsive to changes in aid amounts. © 1990 Human Sciences Press, Inc.