FOCUS GROUPS AND NATURE OF QUALITATIVE MARKETING-RESEARCH

被引：335

作者：

CALDER, BJ

机构：

来源：

关键词：

D O I：

10.2307/3150774

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：353 / 364

页数：12

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