FEMINIST THOUGHT - IMPLICATIONS FOR CONSUMER RESEARCH

被引：162

作者：

BRISTOR, JM ^{[1
]}

FISCHER, E ^{[1
]}

机构：

[1] YORK UNIV, FAC ADM STUDIES, N YORK M3J 1P3, ON, CANADA

来源：

JOURNAL OF CONSUMER RESEARCH | 1993年 / 19卷 / 04期

关键词：

D O I：

10.1086/209320

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article applies three distinct feminist perspectives to critique scientific objectivity, and the problematics, theories, methods of data collection, and methods of data analysis in consumer research. Each feminist perspective helps heighten sensitivity to gender biases in current research and offers insights on new directions for consumer scholarship.

引用

页码：518 / 536

页数：19

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