AREAS OF RADIO PREFERENCES - A PRELIMINARY INQUIRY

[1] Dunn S. W., 1952, J MARKETING, V16, P315

[2] THE FAVORITE RADIO PROGRAM [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1939, 23 (01) : 115 - 126

[3] KASS B, 1949, COMMUNICATIONS RESEA, P130

[4] LAZARSFELD PF, 1948, RADIO LISTENING AM, pCH2

[5] PRELIMINARY REPORT ON FACTORS IN RADIO LISTENING [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1940, 24 (06) : 831 - 837

[6] Seldes G.V., 1950, GREAT AUDIENCE

[1] Dunn S. W., 1952, J MARKETING, V16, P315

[2] THE FAVORITE RADIO PROGRAM [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1939, 23 (01) : 115 - 126

[3] KASS B, 1949, COMMUNICATIONS RESEA, P130

[4] LAZARSFELD PF, 1948, RADIO LISTENING AM, pCH2

[5] PRELIMINARY REPORT ON FACTORS IN RADIO LISTENING [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1940, 24 (06) : 831 - 837

[6] Seldes G.V., 1950, GREAT AUDIENCE