Connected Television: Advantages and Disadvantages of the HbbTV Standard

The assimilation and interaction between television and the Internet has grown significantly in recent years, boosting the penetration of the connected and hybrid television, to the point of the irruption in scene of the HbbTV (Hybrid Broadcast and Broadband TV) standard. In this article we analyze the keys to this standard and make a quantitative study on its implications for the audience in terms of quality of contents, synergies between the Internet, television and social networks, inclusion of interactive advertising and other parameters of the new scenario.