MONETARY INDUCEMENTS AND MAIL QUESTIONNAIRE RESPONSE

被引：57

作者：

WOTRUBA, TR ^{[1
]}

机构：

[1] SAN DIEGO STATE COLL,SAN DIEGO,CA

来源：

关键词：

D O I：

10.2307/3149858

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：398 / 400

页数：3

共 7 条

[1]

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[2]

FRANKEL LR, 1960, J ADVERTISING RES, V1, P1

KEPHART, WM ;

BRESSLER, M .

[4] INCREASING THE RATE OF RETURN IN MAIL SURVEYS [J].

KIMBALL, AE .

[5] MAKING MAIL SURVEYS MORE RELIABLE [J].

Robinson, R. A. ;

Agisim, Philip .

[6] RESEARCH ON MAIL SURVEYS [J].

SCOTT, C .

JOURNAL OF THE ROYAL STATISTICAL SOCIETY SERIES A-GENERAL, 1961, 124 (02) :143-195

[7]

WATSON JJ, 1965, J ADVERTISING RES, V5, P48